LACKEY: We still haven't got a finalised image for the cover, Ed.
EDITOR: What are our lead articles?
LACKEY: Do you remember when Kate Moss lit a cigarette on the catwalk?
EDITOR: No.
LACKEY: Well, we've got this piece on how smoking is a bad thing, despite someone in fashion having smoked. ... So what do you want on the cover?
EDITOR: [pause] Woman fellating a cigarette.
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